History


Universal Japanese Motorcycle

In the mid-1970s, the American motorcycle magazine "Cycle" (shut down in early 1990s) coined a new term UJM - Universal Japanese Motorcycle - which, after appearance of legendary Honda's model CB750 in 1969, was describing the proliferation and ubiquiteness of similar Japanese motorcycles.

Honda was producing this model 34 years, until 2003. At that time it became one of the most legendary and the most popular motorcycles ever, and that attribute deserved with its robustness, sport character and  maximal speed of 200 km/h. So called 'four' with 736 ccm and 4 cylinders in row was achieving 68 HP. The engine was air cooled and almost indestructible, and basic concept originated from Honda's sport motorcycles from WW2. During its long production period of 34 years 400.000 motorcycles were produced.

This Honda's motorcycle become something like a design template for numerous models that followed from Japanese four main motorcycle manufacturers (Japanese Big Four); Honda, Kawasaki, Suzuki, Yamaha.

Honda CB750 - the pioneer of UJM era

The UJM template featured: a 4-cylinder engine, standard riding position, carburetor for each cylinder, unit construction engine, disc front brake, conventional tubular cradle frame, telescopic front forks and twin-shock rear suspension. As the major Japanese motorcycle manufacturers, Honda, Kawasaki, Suzuki, and Yamaha, began replicating each other's designs, the UJM's created a homogeneity of form, function and quality.

Yamaha XJ650 Special from 1980.

UJMs included such prominent models as the Honda CB750, the Kawasaki Z1, and the Suzuki GS750. Such machines had massive sales, and UJMs continued to be produced for more than a decade.

Kawasaki Z1
Suzuki GS750

Custom models - choppers were born

As Japanese motorcycle manufacturers were replicating the same design among themselves, a stable UJM form (all motorcycle with the same design and functionalities) become boring and uninventive. Bored by the stereotype of Japanese universal motorcycle form, owners started to customize their bikes on their own according to their personal needs and affinities. High handlebars, chromed exhaust pipes, shifted seats with sissybars (for woman passenger, of-course) and additional extension of front forks were usual customizations and adjustments and new motorcycle style - the cruiser/chopper style was born.

Appearance of Yamaha Virago model

Stylists and motorcycle salesmen requested from Japanese manufacturers to offer and produce these properties in their factory manufactured models what they did. These motorcycles achieved the immediate success and often were sold better than base models they had been based on.

During this period Yamaha's managers responsible for sales in America made a market research which showed that motorcycle owners, although still liked steady UJM form, wanted the new look and performance of air cooled V-twin engine, but for more affordable price. So, in cooperation with Japanese engineers and designers, they initiated the production of 75-degree V-twin engine with displaced rear cylinder. They realized that this construction achieves optimal balance among wheel axes, motorcycle center of mass and vibration control while in the same time achieves better cooling of rear cylinder.

Yamaha XS650 - in UJM style, but two cylinders and not V-twin construction

Virago was born - 1981.

Virago is first Yamaha's motorcycle for street cruising with V-twin engine and one of earliest motorcycles in mass production with mono-shock rear suspension. Virago was produced in 1981. for the first time with engine volume of 748 ccm (then it was the most common engine volume on American market). Later on, the palette of Virago models was enlarged with several other models (xv125, xv250, xv400, xv500, xv535, xv700, xv750, xv920, xv1000, xv1100).

Yamaha Virago xv750 from 1981.

Initial Virago xv750 motorcycle was redesigned in 1984. when rear suspension changed from mono-shock to dual-shock design and tank got the new tear shape.

Also, in 1981. Yamaha produced model xv920R. That was improved xv750 model but with old-fashioned UJM look. It was the model with chain drive instead of shaft drive (therefore the suffix R). This model did not gain any success on American soil and in 1983. was withdrawn from market.

Yamaha xv920R

This same model, with slightly bigger engine volume of 980 ccm, was sold on European marked under name Yamaha XV1000/TR1 (also had driving chain instead of shaft).

Yamaha xv1000/TR1

1982.

In 1982., only a year after release of xv920R, drive chain on xv920R was replaced with shaft drive and this become the xv920 Virago model (previous xv920R did not have Virago name). This model had some additional functionalities like: double brake discs, adjustable handlebar, control panel with LCD display (very modern at that time).

In 1982 Harley Davidson, scared by overrun of Yamaha's Virago and other Japanese motorcycles on American market and threats to their sales by similar but more affordable Japanese models, asked government to raise the import custom taxes for foreign motorcycles over 700 ccm.

1983.

In 1983. xv500K was produced and still kept classic UJM form. It was the base for a palette of Virago motorcycles that followed. (This model should be distinguished from model xv500(L) appeared in 1992. which was the same model as xv535 but with reduced engine volume) The same year xv750 and xv920 Viragos each came in a Midnight version, replete with high-gloss black paint, and blacked-out engines with gold accents.

Yamaha Virago xv500K - 494 ccm - produced in period 1983-1987
with 'swirl' pattern cast wheels

In 1983. Harley Davidson succeeded in lobbying and American government under president Ronald Reagan imposed draconian tariffs (for 45% - from 4,4% to 49,4%) for import of foreign motorcycles (of course, they targeted Japanese bikes), but in this low it was planned these taxes to be gradually returned back within next 5 years. According to this act in first year tariff was 49,4%, second year 39,4%, third year 24,4%, fourth year 19,4% and finally should be returned to starting 4,4%.

1984.

In 1984 the rear suspension was changed to a swingarm with twin shock absorbers and the bike's overall appearance was revised to reflect the new chopper-style custom image of the Virago marque. Twin front disc brakes were fitted, with both brake calipers of opposed piston design. The 'swirl' pattern cast wheels were replaced by five spoke cast wheels.

Yamaha xv750 Virago - 1984. with five spoke cast wheels and twin shock absorbers

In order to legally get around dramatically increased import tariffs, Yamaha then reduced the engine volume of xv750 and produced the motorcycle with engine volume of 699 ccm (it become xv700 Virago) which was in production until 1988. when taxes were withdrawn (expired). Honda and Kawasaki responded to these high tariffs by transferring more production to their US plants. Yamaha Virago model with engine volume of 920 ccm, since burdened with the same taxes of tax range up to 1000 ccm, was enlarged to 981 ccm (and that become model xv1000 Virago).

1987.

In 1987 the new model with engine volume of 535 ccm was built (model xv535 Virago). This is one of most common Virago models on European market. Due to local taxes, on Japanese market model xv400 Virago was produced.

1988.

Big custom taxes were withdrawn and production of xv700 Virago was canceled, and model xv750 Virago returned into production and to market. For model xv920 Virago, which previously become xv1000, there was no return to original volume of 920 ccm any more, and it was enlarged one more time to engine volume of 1063 ccm (then it become model xv1100 Virago).

1989.

In late 1980s the Virago palette of models got model xv250 Virago.

Yamaha Virago xv250S
Yamaha Virago xv535S
Yamaha Virago xv1100

1992.

On European market new model appeared xv500(L) Virago. That was actually model xv535 with little bit reduced volume to 499 ccm in order to comply with some EU countries (Austria) regulative and lower taxes. This model should be distinguished from xv500K model released in 1983.

1995.

This is the year when many Yamaha Virago models were updated to Special revisions: xv250S Virago, xv500S Virago, xv535S Virago, xv1100S Virago. New front brakes are implemented with two-piston caliper.

1998.

In this year xv535 Virago had the second upgrade as Deluxe revision and it become xv535DX Virago.

2004.

The smallest model xv125 Virago was produced primarily for eastern market, but one can find it on European market easily.

2008.

The production of bigger engine volume Virago models were abandoned and they were substituted by V-Star and Road Star (xv1300, xv1600, xv1700) series. The very last motorcycle that had name Virago was xv250 from 2007. And finally, in 2008 it become V-Star 250.

Yamaha V-Star 250

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